And on top of Pat’s head, there was a white shining star. The grey face of Pat was complemented by a white and blue hat that slotted seamlessly into a wavy banner. The new logo version was called Flying Elvis, and it was just Pat Patriot’s head wearing an elegant revolutionary cocked hat.
#PATRIOTS LOGO WORDMARK UPDATE#
Since it was hard to replicate the iconic Pat Patriot image, a decision was taken to update it. That year, the Patriots focused on making its logo adaptable for advertising on different types of media. So in 1993, the team’s new emblem was designed by Ken Loh, a renowned graphic designer at the time. In the early 1990s, New England Patriots realized that it needed to make certain changes to its classic logo to symbolize the growth and progress of the team and its ability to change. Pat Patriot stayed on as the team’s main symbol until 1993, when New England Patriots adopted the current modern visual identity design. In 1971, Boston Patriots were renamed New England Patriots, and the team kept using the previous logo version without changes. The football’s color was also changed the same year-it was now drawn in blue and brown to look more realistic. In 1965, Pat Patriot had his contours refined, while the color scheme got a new pink hue for Pat’s skin. Pat looked very ready and determined to get a hold of the ball and run with it. Pat’s uniform was drawn in white, red, and blue, with a red football matching his red cocked hat. Introduced in 1961, the new emblem portrayed a man in military regalia catching a football on the ground. 1961-1964Ī year after the formation of New England Patriots, a new logo version was designed and stayed with the team until the early 1990s. While the emblem was plain and clean with no additional details and lettering, it was strong and visible. The visual identity boasted a simple image of a white and blue cocked hat, which American soldiers wore. The first-ever New England Patriots logo (originally called Boston Patriots) was unveiled in 1960 and stayed on for just a year. The logo has been redesigned multiple times throughout the team’s history and has only become more stylish and bolder over time. national flag-a blue-red-white tricolor as well as a super patriotic image. History and Evolution of the New England Patriots Logoīeing a graphical symbol of the team’s name, the New England Patriots logo is designed with the color scheme of the U.S. The color palette of the Patriot’s logo has also remained largely unchanged throughout its history-a combination of various shades of blue, red, and white. The new logo design was easier to incorporate in modern ads thanks to its compactness. Wearing a navy blue cocked hat, Pat Patriot also became the team’s mascot.īut eventually, the cartoon image of Pat Patriot made way for the stern face of Flying Elvis. The following season, there was a new Patriots logo design with more features named Pat Patriot. It was used for the team’s debut season (1960) only.
The first New England Patriots logo was simply a navy blue cocked hat featuring white details against a white background.
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